According to stats, more than 50% of internet users access the internet through their mobile phones or tablets. With this massive user base and growing popularity of mobile gadgets, it’s imperative that businesses have a fully functional mobile-friendly website to keep up with the ever-changing trends in the digital world. Here are the reasons why every business should make their website mobile-friendly

A mobile-friendly website gives more exposure    

More than half of internet users are likely to search for local businesses on their mobile devices. These people use their phones and tablets in lieu of a computer or desktop when searching for these businesses because it’s more convenient and easier to do so.

This means that having a mobile-friendly website will give your business much more exposure and make it that much easier to sell your products or services. A mobile-friendly website increases conversion rates: If you have an online store, chances are you want as many customers as possible to buy from you.

With a mobile-friendly site, however, there is a good chance that you can increase your conversion rate simply by providing an easy way for customers to browse through your products or services from their phones or tablet.

Customers who shop on their mobile devices tend to purchase more items per visit and spend significantly more money overall. A mobile-friendly website gives you credibility: When someone searches for your business online, one of the first things they will notice is whether or not your website is mobile-friendly.

If it isn’t, they might assume that you don’t care about how they experience your brand and could potentially move on to another company with a better-looking site. Not only does a mobile-friendly website look more professional, but it also shows potential customers that you care about them and their needs.

A mobile-friendly website helps your SEO

A mobile-friendly website helps your SEO: Search engine optimization (SEO) is incredibly important if you want to get traffic to your site organically. Having a mobile-friendly site makes it easier for search engines like Google to read and index all of your content—which means more organic traffic coming directly to your business!

It’s easy to see why having a mobile-friendly website is beneficial for any business. It improves customer experience, builds credibility, drives more traffic, and ultimately leads to higher sales. If you haven’t already done so, it may be time to consider making your current site mobile-friendly or building a new one from scratch.

A mobile website helps your brand stand out

It’s important to understand that smartphones are quickly overtaking desktops in popularity. You can bet your customers are using them to search and access information—including yours. If your website is not mobile-friendly, you’re putting yourself at a significant disadvantage. Your visitors will bounce off your site faster than you can say mobile strategy if it does not provide an excellent user experience on mobile devices, as well as on PCs. So, how do you ensure that your business has a top-notch mobile presence?

Start by making sure your website is responsive. This means that it automatically changes its layout based on screen size and orientation. For example, when viewed on a smartphone or tablet device, your homepage should have a different design from when viewed on a desktop computer.

A responsive website also adjusts its layout depending on what section of your site someone is viewing. A mobile-friendly website offers seamless shopping experiences: One way that businesses lose out today is through poor online shopping experiences.

People want to be able to complete their purchases quickly and easily, whether they’re browsing on their phones or laptops. If your company doesn’t offer a smooth shopping experience across all platforms, customers will likely take their business elsewhere.

The good news is that many eCommerce platforms offer mobile-ready designs right out of the box; just make sure you select one that caters specifically to your industry.

A mobile-friendly website drives sales 

A mobile-friendly website drives sales: Having a functional mobile presence makes sense from a marketing standpoint, but there are plenty of other reasons why companies need to optimize their websites for handheld devices.

More people use their phones to research products before buying than ever before. If you aren’t already taking advantage of this trend, then your competitors certainly are! A smartphone is typically easier to carry around with you than a laptop or desktop computer—which means more potential customers see your ads and visit your site while out and about. And since most people shop via mobile these days, being available on these devices is key to driving traffic and boosting conversions.

A mobile-friendly website helps you get found: Even if your brand isn’t selling anything directly through its website, it still needs to rank highly in search results. These days, consumers often turn to Google or another search engine to find local businesses like yours.

If your website doesn’t load properly on mobile devices, users may click away and never return. Plus, if you don’t have a mobile-optimized site, then you could potentially miss out on free organic (nonpaid) traffic. A mobile-friendly website improves customer service: Whether or not your customers are actually contacting you through your website, it’s vital that they feel comfortable doing so.

What’s more, having a mobile-friendly website shows your customers that you’re willing to go above and beyond to meet their needs. After all, everyone loves a brand that cares. A mobile-friendly website creates a better overall experience:

Finally, having a mobile website allows you to provide your customers with an overall better experience. Today’s digital landscape is rapidly changing, which means you must keep up or risk falling behind.

Having a mobile site leads to better customer satisfaction

A mobile-friendly site increases customer satisfaction and loyalty. A study from last year found that 35% of consumers prefer to do business with companies that have optimized their sites for mobile; those same people are more loyal to such brands, and even more likely to recommend them to others.

This is especially true among younger generations—60% of millennials say they’re more likely to visit a company’s website if it has a mobile-optimized version. And remember: Millennials now make up about one-quarter of all American workers! If you want your customers (and potential employees) to be happy, you need to cater to them on all devices.

The mobile site leads to better customer retention

Having a mobile site leads to better customer retention: For many businesses, retaining existing customers is just as important as acquiring new ones. People who find your business through its mobile site will be more likely to buy again in the future than people who arrive at your main website through their desktop or laptop computer.

Why? Because they already like what you offer and how you offer it. They trust your brand, so they feel comfortable purchasing something without doing extensive research first. The bottom line: Your mobile site can help keep people coming back to your brand time after time.

Having a mobile site leads to higher conversion rates: Even if visitors aren’t ready to purchase immediately, having a good mobile experience can still lead to sales down the road. It makes sense—if someone likes your product or service enough to visit your website via smartphone, he or she is probably interested enough to come back later when he or she has more time and money available.

That’s why some eCommerce sites see an increase in conversions as high as 200% when they launch a mobile-friendly site. Having a mobile site means more visibility: When you launch a great mobile experience, search engines reward you by giving your site better placement in search results.

That means not only do more people see your content, but also that those people are much more likely to convert into paying customers because they actually find what they were looking for!

Final Thought

Nowadays, your customers don’t want to leave home without their smartphone or tablet. People today are spending more time than ever on mobile devices and in turn. As a result, mobile traffic has surpassed desktop traffic making it more important than ever that your website is easily viewed from all devices including desktops, laptops, smartphones, and tablets.

If you have an existing site that isn’t mobile-friendly, now is a great time to upgrade. If you don’t have a site at all, now is also a great time to get started!

Don’t wait until it’s too late. Take action today and give yourself a competitive advantage over your competitors. You will be surprised how much easier it is to attract new customers when they can find you quickly and easily on any device they choose.