eCommerce SEO Strategies for an Optimized Online Store
Optimizing your eCommerce site for search engines has never been more important, it’s also never been more challenging. As Amazon continues to grow its eCommerce empire, established brick-and-mortar stores find it harder and harder to keep up, and small niche sites struggle to make their mark.
How do you stay ahead of the game? This guide on eCommerce SEO strategies and best practices in 2022 will give you tips and tricks on how to optimize your site so you can take advantage of what’s coming next in the world of online retail.
The Importance of eCommerce SEO
As the world of online shopping continues to grow, it’s more important than ever to make sure your eCommerce store is optimized for search engines. After all, if potential customers can’t find your site, they can’t buy from you!
Here are some best practices and strategies that will help boost your organic traffic and increase sales:
It’s essential to make sure your website meets Google’s guidelines and requirements In order to rank higher on Google. Keywords should be incorporated into content so users will be able to find relevant information quickly through a keyword search. Also, keep track of how often pages are updated and optimize them accordingly by creating a monthly calendar or publishing a blog post weekly with keywords as appropriate.
Remember, always use consistent Meta descriptions, alt tags and titles for images. If you’re struggling to update your website frequently due to other time commitments. Hire someone who has knowledge about SEO-related tasks like keyword research, technical optimization or link building strategies to take care of these details for you!
Keyword Research: The Foundation of Your eCommerce SEO Strategies
Your website should have a clearly defined keyword strategy that aligns with your goals and targets your audience. In order to maximize your rankings, keywords need to be included across all pages of your site as well as on-page content like title tags, meta descriptions, headlines, images alt text, product descriptions, videos or blogs.
You also want to make sure there are no duplicate content issues by conducting regular link audits or by using a crawler like Screaming Frog SEO Spider. For additional information about the crawlability and indexability of the page. You can use Google Search Console or META Assistant Lite to see what kind of HTML code Googlebot sees when it visits your page.
The result will give you insights into how accessible your page is for indexing (such as whether it is not linked properly) so you can then identify areas where work needs to be done before crawling it again. After refining your page’s content and copywriting, you want to ensure that your links point to relevant pages on your site. Specially those offering user-generated content.
Search Intent & eCommerce SEO
What is eCommerce SEO? Simply put, eCommerce SEO is the process of optimizing your online store to rank higher in search engine results pages (SERPs), thereby driving more traffic (and sales) to your site.
In other words, eCommerce SEO is about making sure that people can find you when they are looking for what you sell. It’s not just about getting traffic. It’s also about converting visitors into customers. That’s why you need to have a holistic approach: optimize all the aspects of your website with this goal in mind and make sure your customer service is top-notch!
You want potential buyers to feel confident about their purchase decision. So that you can convert them. You may be wondering what factors contribute to an optimized website for eCommerce SEO purposes. Well, there are many. But the two main things to focus on are content optimization and technical optimization. Content optimization entails creating high quality content around topics related to your products or services and ensuring that your blog posts provide value to readers.
The idea is that if you provide valuable information on topics related to what you offer, then Google will reward you by ranking you higher in SERPs – which means more visibility!
The Best Keyword Research Tools for eCommerce SEO
There are a number of great keyword research tools out there that can help you with your eCommerce SEO efforts. Some of our favorites include Google Keyword Planner, SEMrush, and Ahrefs.
These sites allow you to see the search volume and difficulty of keywords so that you can better optimize your pages around those keywords. For example, if we were selling kitchenware we might do searches for knife sets or kitchen knives. We would then want to use these terms on our website or blog posts as well as make sure they are on every page with content about kitchenware (e.g., kitchen knife reviews).
Creating specific landing pages
You should also consider creating specific landing pages for high-value terms such as kitchen knives and knife set. Landing pages offer visitors more focused information while improving your rankings on search engines. They are also a good place to put links back to other product pages like high-end cutlery sets.
As with any SEO strategy, it’s important to keep track of changes. Keep tabs on what works and what doesn’t by using tools like Google Trends, or by utilizing a tool called Screaming Frog. With Screaming Frog you can tell it which pages on your site have increased traffic after performing a certain action (such as including certain keywords) and see how many people go from one page to another.
It’s also a great way to see if people are engaging with your content. Where they get stuck, and why they don’t convert into customers. Screaming Frog is an indispensable tool for keeping track of all the new things happening in the world of SEO. If you’re running an eCommerce store. This will be especially important because it keeps track of everything happening within the individual pages on your site.
If you’ve been adding Kitchen Knives to every page and only seeing a small increase in visits, but not conversions, then you may need to rethink your strategy.
With the right keyword research and optimization strategies, you can ensure that your eCommerce site is visible to your target customers when they search online. Here are some tips for choosing the right keywords for your eCommerce business
1) Choose long-tail keywords (or phrases) over shorter ones. Long-tail keywords are easier to rank higher on SERPs because they don’t have as much competition. For example, instead of vests, choose winter vests. You’ll get a higher click-through rate from searchers looking for winter gear!
2) Use specific keywords instead of general ones. Some businesses use general terms like sunglasses or men’s clothing but you should use more specific keywords like Ray Ban sunglasses or men’s dress shoes.
3) Get feedback on what words people are using to find your products or services. The Google Adwords Keyword Tool will help you with this by telling you what words people are using when searching Google. It will also give you suggestions on how to improve your ad copy and headline so it shows up in a better position in search results.
4) Check out trending topics or holidays for inspiration for your keyword list. You want to capitalize on these trends so make sure you’re getting ahead of them before they’re too late!
5) Make sure all of your product pages include at least one long-tail keyword phrase in their titles, descriptions, headings, or elsewhere on the page. That way if someone searches that term, your website will be ranked higher in search engine rankings.
On Page Optimization For eCommerce SEO
One of the most important aspects of eCommerce SEO is on page optimization. This includes optimizing your website’s title tags, Meta descriptions, header tags, and images. By doing this, you’re telling search engines what your website is about and helping them to index your pages correctly.
Furthermore, on page optimization will also help improve your click-through rate (CTR) from the SERPs, as users will be able to see that your website is relevant to their search query. With a higher CTR, it means more people are clicking through to your site and more potential customers are converting into sales!
If you want to take your SEO efforts one step further, consider investing in Google AdWords or Bing Ads. These tools can help increase traffic and conversions by promoting your business at a very low cost per conversion. And remember to always keep up with changes to Google’s algorithm because they happen frequently.
What may have worked yesterday may not work today! Make sure to stay informed on how things change in the industry and do research before implementing any changes. It would be ideal if you could find someone who specializes in SEO for eCommerce stores. But if not, these tips should help get you started!
The key to success in eCommerce SEO is staying up-to-date with all changes made by search engines and following best practices. For example, while it might seem like updating a blog post just once every few months is enough. Ideally you should update it every week.
Another thing to think about is adding schema markup for reviews and ratings on your product pages. This will make it easier for both humans and search engine crawlers to read your content. Reviews play a big role in increasing trust among shoppers so there’s no reason not to implement them!
Schema helps search engines crawl your website faster and gather data more efficiently. To learn more about this topic, check out Ecommerce SEO Tips: Adding Schema Markup to Your Website. A great way to add schema markup to your website is using the Rich Snippets plugin.
Once installed, you can start marking up various parts of your website. For example, say you have a recipe with three ingredients – flour, eggs, and sugar. When inputting the recipe, mark up each ingredient. Then, when a person searches for flour recipes they’ll notice your recipe right away!
Ecommerce SEO Strategy:
#1: Create quality content that is targeted to your audience
#2: Make sure you’re targeting keywords throughout your website
#3: Keep Google’s latest updates in mind. There are tons of new updates being introduced to the algorithm on a monthly basis, so it’s important to remain updated and inform.
Other best practices include making sure your website is mobile responsive, you have a high speed connection, and your store doesn’t experience any downtime
#4: In order to rank well in search engines, it’s important to optimize your website for a variety of devices.
#5: Have a clear call to action.
#6: Check your website’s accessibility.
#7: Include social media links on your website. Social media is a powerful tool for reaching your target market and spreading the word about your products.
Start by creating a Facebook Page, Twitter Account, Pinterest Board, Instagram Account, and LinkedIn Company Page. You can then use these platforms to share links to your website’s products on a regular basis in order to drive more traffic back to your site. Don’t forget to update your social media accounts with fresh images from time to time!
Lastly, make sure that you set up analytics as soon as possible in order to measure how well your marketing efforts are working. It’s always good to know what works and what doesn’t work when it comes to driving traffic.
Add Internal Links to Relevant Products, Categories, and Resources
As an eCommerce business, it’s important to have a solid SEO strategy to ensure that your online store is visible to potential customers.
Here are some best practices to follow in order to optimize your eCommerce site for search engines
1) Add internal links to relevant products, categories, and resources.
2) Add a sitemap with all the content of your website so that crawlers can easily index everything and find what they need.
3) Use keywords in the headings of pages and headlines of articles so that you rank well for specific phrases in searches on Google or other major search engines.
Hiring an SEO company
4) Consider hiring an SEO company if you’re not sure how to proceed- there are plenty of companies out there who specialize in helping businesses like yours succeed on the web.
5) Encourage customer reviews by providing places where customers can share their feedback about your products. Customers will trust you more when they see that others have had success using your product.
6) Always use HTTPS encryption when collecting personal information such as credit card numbers, as this data should always be kept private.
7) Try offering a mobile-friendly version of your website for smartphone users.
8) Maintain privacy policies and terms of service which inform customers about the steps you take to protect their privacy.
9) Be proactive in adding new products and updating old ones to stay current with trends.
10) Stay updated on updates from search engine providers (e.g., Google Search Console), and work closely with them for fast responses when problems arise.
Structured Data for eCommerce Websites
If you want your eCommerce website to be successful, you need to make sure it’s optimized for search engines. And one of the best ways to do that is by using structured data. So what are the best practices for creating a schema markup?
First, go to Schema Creator and select Product or Product Listing. Fill out all of the fields: name, description, price, brand and any other relevant information. For example: Brand: Nike and Price: $130. Next click on Preview or Publish depending on which option you prefer. Then copy and paste this code into your HTML head tag between the opening and closing tags.
You’ll also need to add an itemprop=name attribute with the name of your product (like Nike). To learn more about how this works and how it can help you dominate search engine rankings, check out our blog post Structured Data for Ecommerce Websites.
Technical SEO & eCommerce
It’s no secret that eCommerce and technical SEO go hand-in-hand. After all, technical SEO is all about making sure your website is accessible and crawlable by search engine bots, and eCommerce websites are notoriously complex.
That’s why we’ve put together this guide to help you navigate the world of technical eCommerce SEO, with actionable tips and best practices for optimising your online store. We’ve also provided some insights into what’s coming up next in terms of eCommerce trends, so stay tuned!
1) Understand technical SEO as it relates to eCommerce
2) Consider how marketing strategy intersects with your technical strategy
3) Use semantically correct HTML tags on product pages
4) Implement structured data markup for specific items
5) Build out schema around reviews, inventory and shopping categories
6) Create a site map for internal linking and make sure to use H1 headers
7) Think about customer conversion optimization – are there any points of friction in your purchase process? Is everything where the shopper expects it to be? How can you reduce those points of friction and get shoppers from researching or looking at options to purchasing as quickly as possible?
Let’s look at our four key pain points:
1) The front page
2) The product page
3) Search results
4) Checkout and shipping details
5) Product returns
6) Clear communication during checkout
These may seem like small details, but they could have a big impact on your conversion rates. For example, did you know that 28% of consumers abandon their carts if they have trouble finding their order history? Or that 59% abandon if they have to enter their credit card information more than once?
Ultimately, these issues can lead to decreased conversions and lower revenue over time. So let’s take care of them!
Common Technical SEO Issues on eCommerce Websites
If you’re running an eCommerce website, it’s important to make sure your site is optimised for search engine ranking. Here are some common technical SEO issues to look out for – Duplicate content
– Broken links
– Internal and external linking
– Structured data on product pages (product titles, description, reviews) – Site maps and navigation structures
– Minimizing redirects and increasing crawl budget
– Reducing load time with server optimizations – Making sure that there are no errors on the home page
– Ensuring consistent link building strategy by providing valuable content and quality backlinks – Tracking rankings across all major search engines, including Google, Bing, Yahoo! Ensure a good mobile experience with responsive design
– Make sure that the shop page doesn’t contain any 404 error pages or excessive ads on every page – Be wary of low-quality products from unknown sources as they can devalue your store
– Ensure that all products have their own dedicated landing pages with information about them, such as specs and other features
– It’s best to create a blog on your store website which provides helpful articles related to shopping online.
You may also want to consider investing in social media marketing platforms like Facebook Ads, Instagram Ads, Twitter Ads etc., since this has proven effective at driving traffic to eCommerce websites.
Remember to include lifestyle images and videos where appropriate so as not to lose potential customers before they’ve even reached your site.
eCommerce SEO & Website Development
If you want to stay ahead of the curve with your eCommerce website development and online store optimization, it’s important to be aware of the latest trends and best practices. Here are some key eCommerce SEO strategies to keep in mind for an optimized online store in 2022:
- Mobile-First Indexing: With over 60% of searches now coming from mobile devices, it’s more important than ever to make sure your eCommerce website is optimized for mobile. Google has confirmed that they’re going to move towards a mobile-first index which means that websites will have higher rankings if they’re designed with a mobile user experience in mind.
A responsive site design ensures that visitors on all devices have a consistent experience across platforms. Mobile commerce (mcommerce) is growing rapidly. So make sure your online store can handle conversions and checkout transactions easily on small screens.
Make sure to provide users with ways to find what they’re looking for quickly without scrolling through tons of pages. Using navigation tabs at the top of each page helps people navigate to different parts of your site quickly.
Include links back to the homepage at strategic points throughout your content and offer search functionality that returns results instantly. It’s also important to have clear contact information available on every page including phone numbers, email addresses, and physical addresses.
Allowing shoppers to browse products in several categories at once makes it easier for them to compare prices before checking out. Providing the ability to view items side by side or as a list provides customers with more options for finding what they need.
Clearly stating shipping policies and expediting deliveries reduces customer frustration when packages don’t arrive on time. Use CTAs like Add to Cart buttons or Buy Now buttons to encourage customers to complete their purchase.
Include features like social media sharing or live chat to help improve conversion rates. Successful retailers often use integrations with other software systems to collect data about their product inventory and automatically adjust pricing, inventory levels, and marketing efforts based on real-time data collected from other sources.
Integrating third party analytics tools can give you better insights into how your visitors are interacting with your eCommerce website. Which allows you to identify opportunities for improvements.
You should optimize your site for speed and make sure not to overload it with too many scripts, ads, or multimedia files that may slow down load times. Carefully monitor access logs for errors and consider implementing an SSL certificate to increase trustworthiness among potential customers who enter credit card information.
And lastly, the most important eCommerce SEO strategy for an optimized online store in 2022 is to focus on quality content that’s relevant to your target audience. Content needs to be unique and helpful for readers in order to rank well with the search engines.
Typical URL Structure for eCommerce category pages
Your typical eCommerce URL structure should be designed to support both users and search engine crawlers. A good eCommerce URL structure is clear, concise, and easy to understand. It should also use relevant keywords to help improve your website’s search engine ranking. Here are some tips for creating a great eCommerce URL structure:
- Use short, descriptive URLs: Long, complex URLs are confusing and difficult to remember. Keep your URLs short, sweet, and to the point. Try to keep them under 50 characters. And make sure they have relevance to the content of that page or blog post. Include keywords if you can. Otherwise, just give people enough information to know what they’re going to get when they click on it.
- Avoid having hyphens and underscores in your URLs. Hyphens can lead to broken links, while underscores can confuse search engines by telling them there is another word on the next line without giving any indication of what that word might be.
They will likely just ignore the underscore altogether. Stick with forward slashes between words to ensure your URLs load quickly and properly across all browsers.
- Ensure your categories are clearly defined. It’s important that every link on your site points to a category page – which is typically named after the most general type of product within that category – so that visitors can find exactly what they’re looking for more easily.
For example, your shoe store would have a Shoes category. If someone searches for running shoes on Google, then these search results will show up directly below the Shoes category page (assuming Google has indexed this specific URL).
Having such clear-cut categories helps increase user engagement and conversions. Because customers can quickly find what they want instead of browsing through pages and pages of products.
There are no limitations to how many subcategories you can create; however, each subcategory must have its own unique URL that corresponds to its parent category.
Plus, it makes it easier for you to manage inventory and control costs as well as identify high-performing items.
- Don’t forget about breadcrumbs!
It’s helpful to include breadcrumbs at the top of each page so that visitors can see where they are at all times. Before they even click on anything else. Breadcrumbs are shown before your URL address bar and always start with Home followed by other navigation options like About Us, Products, etc.
Link Earning & Link Building for eCommerce SEO
Link earning and link building are essential eCommerce SEO strategies for any online store looking to rank higher in search engine results pages. By increasing the number and quality of links pointing to your website, you can improve your chances of ranking for keywords related to your business.
Link earning involves creating great content that other websites will want to link to, while link building involves actively reaching out to other website owners and asking them to link to your site. In addition to these methods, there are a variety of advanced strategies for boosting rankings.
The most important thing is to be proactive when it comes to your eCommerce SEO strategy, making sure you are staying up-to-date on the latest best practices and developing effective tactics tailored to your specific needs.
Relevant keyword phrases
As mentioned earlier, using strong anchor text with relevant keyword phrases has been shown to positively impact your rankings. Additionally, writing posts which offer valuable information and establishing yourself as an expert within your industry may attract backlinks from authoritative sources such as industry blogs or sites with high domain authority.
One more point worth mentioning is avoiding duplicate content by using strong canonical URLs to ensure Google knows what version of each page they should index. With all this said, it’s important to note that just because something is working today doesn’t mean it will work tomorrow.
Technology changes rapidly and so do algorithms – meaning old tricks could start to hurt your rankings instead of helping them if you don’t keep up! For example, Google’s Penguin algorithm penalizes webpages with thin content (defined as having less than 1500 words) and encourages people to write longer articles instead.
It’s always important to keep an eye on trends like this and make adjustments accordingly. : Ecommerce SEO Strategies & Best Practices in 2022.