When you design and create your website, it’s important to keep in mind what visitors want to see when they land on your website. Visitors want to find exactly what they need when they come to your site, and they want to quickly and easily navigate your website so that they can go back to the business of running their own lives.
That’s why it’s so important to make sure that you are putting the right content in the right places on your website. Here are five things that your visitors want to see when they land on your website.
A Professional Design
A website isn’t just a brochure—it’s your company’s storefront. It should look professional and be easy to navigate. Keep it simple, avoid flashy graphics, and make sure your most important information is at the top of each page. Make it clear what you do and how people can get in touch with you.
And keep up with trends: Technology changes quickly, so if you aren’t comfortable keeping up with new design trends, find someone who is! Remember that even though mobile browsing has become more popular than desktop browsing, many businesses still have a desktop-optimized site. This means that when designing your site, you should create versions for both screen sizes (and update them regularly). In other words, don’t simply scale down a smartphone version to fit a computer screen; instead, build separate pages specifically designed for computer screens.
Also, use a program like Google Analytics to monitor how visitors interact with your site. You might discover something about how they use it that could improve its overall design. The better your website looks and works, the more likely potential customers are to want to work with you.
Easy-to-read design: Your visitors are looking at your site to decide whether they want to buy from you. They need to be able to understand what you do quickly and clearly before making their decision.
That means clear headers, text blocks that aren’t too long, plenty of white space around text boxes and images, etc. Take some time looking at other sites that offer similar products or services; what makes their site easy to navigate? What doesn’t?
An easy navigation
It’s a known fact that easy navigation is key for increasing your website’s usability and popularity. No one wants to use a website that requires a degree in rocket science just to figure out how it works!
To keep your visitors engaged, make sure your website is intuitive and easy-to-use. If you have too many options, consider reducing them; if you have too few, consider adding more. Another important thing to remember is that your site should be simple enough so that people can quickly find what they are looking for without having to spend hours trying to do so.
Navigation refers both to how users move around within your site (are there buttons or links that take them where they want to go?) and how they move between pages (are there links back to home?). Good navigation allows users to jump back and forth between pages without getting lost, confused, or frustrated. It also helps search engines index your content more efficiently by using keywords throughout every page of your site instead of relying on one main page for everything.
One way to accomplish that is by creating an internal search engine that enables users to search your entire website instead of making them hunt down specific pages or files manually. By doing so, you help increase their chances of finding what they need as fast as possible. Remember: faster websites = happier users = increased sales! So, take some time to think about how you can streamline your website.
List of services you offer
It is always a good idea to offer a menu of services, even if you do not currently offer all of them. That way, when new people visit your site or come from your marketing efforts, they will have a sense of what else you offer and how it can help them. Even though you may not be offering these services at that time, showing customers that you are capable of helping them with their specific needs is important.
In fact, many businesses add services over time as they grow more comfortable in their niche. Adding a list of services also helps visitors learn about your offerings without having to search for each one individually.
This saves them time and increases their chances of converting into clients because they are able to find exactly what they need right away. If you already offer all of these services, make sure that your website reflects that so potential clients know there is no reason for them to look elsewhere for help!
Easily identifiable contact information
If you don’t have an easily identifiable phone number, people can’t get in touch with you. Even if your business is big, it needs a number people can call so they know who they’re talking to. If it’s a local business or small website, having a complete mailing address for your business is crucial as well.
Make sure that information is easy to find and read. The same goes for any email addresses you might use—if someone has questions about your products or services, make sure they can contact you directly through email and not just through social media sites like Facebook and Twitter.
A Call to Action at the top of every page
A call-to-action button gives users a reason to interact with your site beyond just browsing and consuming content. These buttons could be Buy Now buttons, Subscribe Now buttons, Download Free E-book buttons, Contact Us buttons—anything that encourages your visitors to take action and continue moving forward with whatever task they came to accomplish. These types of calls-to-action give users a purpose for staying on your site and keep them engaged in ways that just reading text wouldn’t. Keep them prominent and eye-catching, but don’t overdo it. One or two will suffice.
You might also consider making multiple smaller calls-to-action scattered throughout your page. The idea is that no matter where they look, there will always be an opportunity for them to engage with you. Just make sure these CTA’s aren’t distracting from your main message. For example, if you have Buy Now! As a large call-to-action at the top of your homepage, try including one that says Learn More! Near another popular product instead of including both on top of each other.
There should only be one big primary CTA per page. That said, you can use secondary CTAs to drive traffic elsewhere on your site. For example, if someone is looking at a particular product, but doesn’t see any information about shipping options, include links to Shipping & Returns or Shipping Options under that product listing.
Accurate Product Information
High-quality content about your products helps build trust and credibility, which is essential for conversion rates. From product descriptions to customer reviews, think about everything you’re putting on your site, and be sure that it gives customers a complete understanding of what they can expect if they buy from you.
Remember: quality leads to quantity! If people have a great experience with your company, they’ll come back again and again. And when they do, you want them to find accurate information about your products and services—not fluff or incorrect details. The more comprehensive your content is, the better chance you have at conversions. This doesn’t mean that you should create a bunch of extra pages for every single item in your store; instead, focus on making your primary pages thorough and easy to navigate.
This way, users will know exactly what they’re getting before they make their purchase decision.
Here are some ideas to get you started: Product Descriptions: What makes your product different? What benefits does it offer? Why would someone choose yours over another similar option? Think about these questions as you write each description, so that each one paints a clear picture of what customers can expect when they buy from you. These answers also help you figure out where your strengths lie, so that you can highlight those areas in future content (and downplay any weaknesses).
Customer Reviews: Nothing builds trust like hearing how other people feel about a business. That’s why customer reviews are such an important part of your website. Not only do they let visitors see how others feel about your business, but they also give potential buyers an idea of what to expect from their own experience with you.
Every visitor wants to know who you are and why they should be paying attention. If your name isn’t Google or Amazon, you’ll need a few forms of credibility that can help visitors trust you. One great way to do so is by adding links to your website from third-party sites.
This helps establish your authority and shows search engines that other people find value in what you have to say. Additionally, having a prominent photo of yourself or your team (or both) shows visitors that there are real people behind every website—and can give them more confidence in doing business with you.
It also makes it easier for visitors to connect with you if they want to ask questions or learn more about your services. And make sure to include a phone number or email address somewhere on your site—that lets visitors reach out without forcing them to guess how to contact you.
Lastly, try using social media buttons at different points throughout your site; most social networks make it easy for users to follow you when they see these buttons. And even if someone doesn’t follow you immediately, these buttons show visitors that you participate in social media and may inspire them to click over later.
If You Build It, Will They Come? Remember: just because you build something doesn’t mean anyone will come see it. Getting traffic to your website requires consistent promotion of your content and engaging with readers. Even if you think you’ve built something incredible, don’t expect everyone else to think so right away—you might need to spend some time building up an audience before anyone notices what you have created.
Add Badges and Certifications: People like knowing that companies they buy from are trustworthy and reliable. A badge or certification on your homepage can go a long way toward establishing credibility with potential customers, as well as helping you rank higher in search results. For example, if you sell products online, consider adding badges such as Secure Payment Processing or Verified by Visa/MasterCard SecureCode to let customers know their information is safe with you. Or, if you offer SEO services, display certifications such as Google AdWords Certified Partner or Moz Local. These little additions can make a big difference in customer perception of your company.
Testimonials from Former Clients
If a former client has had a good experience with your business, have them submit a testimonial. Testimonials from satisfied customers can go a long way toward convincing other visitors that they’ll get what they need from your business. And if you offer different types of products or services, ask multiple customers to provide testimonials; covering each area of your business will also help persuade visitors that they can do business with you.
A few dozen positive reviews will make people feel safe in doing so. Make sure your customer service is on point when someone asks for a review. This means keeping up communication throughout their time working with you and resolving any issues they may encounter quickly and professionally. Even if someone hasn’t been happy with their experience, you can always request feedback as an opportunity to improve things for future clients.